Wow! So. Good. I've been a long time customer, and have purchased this shirt in a few colors for myself and our kiddos. They are always soft, the screen print is ALWAYS vibrant, and YES it STAYS that way despite washing frequently. So far, no cracking or fading! So many compliments on this one, both in and out of Disney, though of all the colors we've bought red was the family favorite! Our son wears his once a week, still looks great a year later woohoo!